Did You Know? The YouTube Nonprofit Program

Did you know that YouTube has a nonprofit program that offers Channel and video enhancements, for free, to any qualifying nonprofit? It’s true, and it’s a no-brainer for any charity organization who is using video to tell their story.

You can apply for the YouTube Nonprofit Program at http://www.youtube.com/nonprofits. It’s simple and easy to apply (almost all non-political/religious/commercial organizations qualify) and the applications are typically approved within 24 hours (the upgrades come a bit later).

What You Get:

• A large banner for the top of your Channel
• Upload videos of any length
• “Donate Now” button on your Channel and individual videos
• Listing on the Nonprofit channels and the Nonprofit videos pages

The banner at the top of your Channel can be assigned any click-through URL:

Not only is a “Donate Now” button available for your Channel, but you can enable it on any individual video:

This enhancement makes it easy to appeal to potential donors, and lets them give quickly and securely.

Qualifying participants will also have their upload limited lifted. This means that you can upload videos of any length, whereas basic users are limited to videos of 15 minutes in length. Maybe your organization puts on seminars or workshops – you can now post them in their entirety!

The International Rescue Committee’s Channel is a great example of the Nonprofit Program in action. Locally, the Indianapolis Humane Society has enrolled in the program as well.

If you manage the YouTube Channel for a nonprofit, there is absolutely no reason not to apply! Show us your upgraded Channel below once you’ve been approved.

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