One of the biggest road blocks marketers face in content creation is time constraints. Sometimes finding the right formula and motivation for creating videos can be a bigger hurdle than actually producing the video. Last week we covered how to utilize YouTube as part of your marketing efforts in one hour a week. We’re going to apply that same philosophy to actually producing a video. First-time video producers need only set aside one hour a week to get their feet wet.
Plan – 30 Minutes
The planning phase is the most important. Here, you have to decide on a few things:
- what kind of video you want to make
- who or what is going to appear in the video
- what you want your viewers to do as a result of watching the video
A good entry-level video is a customer testimonial, employee profile or a product demo. These types of videos can be made in one shot, without any editing necessary. Write out a brief outline of what you want the interviewee to say in the video, or what aspects of a product you want to highlight. A call-to-action should come naturally from this outline, such as clicking through to your website, or visiting your restaurant for the first time.
Shoot – 15 Minutes
Once you’ve decided on your topic, it’s time to shoot. If you’re interviewing someone, follow these guidelines for capturing your A-Roll, or interview footage. If you’re producing a product demo, follow these guidelines for capturing your B-Roll.
Upload – 15 Minutes
If you have used a digital video camera, and created your video in just one shot (without hitting record/stop multiple times) you should have one video file on your camera. Follow these guidelines for moving the file off your camera. Upload your video to YouTube, and be sure to fill out the title, description and keyword tags.
The Tie Dye Grill does a great job of making simple videos highlighting their menu items. It’s nothing fancy, but you can be sure that a lot of restaurants do not have this kind of content:
Here is an example of a quick customer testimonial from FlexPac. Though there’s a little editing involved here, you can see that the interview with Chris’ introduction is strong enough to stand on its own:
Don’t be embarrassed if your first few videos are shaky or a little fuzzy. Video production is something that takes a lot of practice and patience. Remember to have fun!
Once you get a few of these simple videos under your belt, consider editing multiple clips together for a more robust video. Our Candidio service allows you to upload video clips to be professionally edited.