We recently hosted a contest on the facebook page for our reality series Media for Hire (click here if you’ve never heard of it). How did we get over 60 comments on one post (300% more than any other previous post) and increased traffic to our facebook page by over 700%? One simple word…
Influence.
We hosted a contest for “Social Media Top Gun” in which our fans could nominate and vote for someone to win the bragging rights (that’s right, no prize at all other than bragging rights). We asked several of the most influential people in our social media community to participate and voila! Comments and “likes” started pouring in and in less than 24 hours we had received three times as many comments as any other previous post.
The contest originally stemmed from our Media for Hire episode involving a friendly challenge between Chad Richards and me during an in-flight refueling mission on board a KC-135 Stratotanker. We were invited to attend the flight, not really to compete for “Social Media Top Gun,” but to learn about how Grissom Air Reserve Base is using social media for crisis management and to help promote the social media footprint of the 434th Air Refueling Wing.
Dave Woodson (pictured top right) won the contest, but we don’t think we came out too shabby either. We netted over 25 page “likes” and brought in 700% more traffic than the previous week. Here’s an interview with the “Social Media Top Gun” himself during this year’s Blog Indiana conference.
Lesson to be learned – find people with influence to help you boost your social media traffic and interactivity (and a little competition never hurts either).
Be sure to “like” our Media for Hire facebook page yourself if you haven’t already done so. Who knows, you may become the next “Social Media Top Gun”!
About Rocky Walls
No, no. This is previous incidents by Indy people (and not you guys) that I'm referring to and I believe is responsible for the complex that is perceived. I don't think/know of any issue people have had with this contest. In the context of this contest NWI love was given to Woodson so I can't see why anything would be expected back. I didn't think the previous comment (Chris right?) was directed at the contest but more the greater NWI/Indy whatever (can't think of what it should even be called :) ), though I might have been wrong and sorry if I misunderstood.
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