I have been an advocate of the Salvation Army since I researched operating costs of charitable organizations. The Salvation Army runs from 7 to 13 % operating cost depending on the charity. That means 87 to 93% of donations go to work. We used the video to promote the Angel Tree Toy Drive.
Here are the results.
- Over 100 new toys donated
- 104 views in the first week
- I accepted an invitation to speak on WIBC radio as a representative of TKO
- Many retweets, facebook likes, and networking opportunities
The bottom line was doing good and getting TKO Graphix’s good name out there.
