Video Integration on LinkedIn Company Pages

In terms of social networking websites, LinkedIn probably doesn’t come to mind immediately when you think about sharing videos. We spend a lot of time talking about YouTube, and sharing your videos on other social networks like Facebook and Twitter. You might be surprised to learn that LinkedIn not only allows for video integration on company pages, but also boasts one of the best interfaces to do so.

Companies can create a profile page on LinkedIn similar to the ones on Facebook. Users can “follow” your page, which allows them to see status updates, new hires and promotions from your company right on their main news feed. In addition to basic company info, a LinkedIn business profile page has a “Services” tab, where you can highlight specific products and services that your business offers:

On the Products and Services page, you can create a dynamic photo slider and list individual service offerings. The slider clicks through to an offsite URL of your choosing, while the individual products/services below the slider click through to a deeper page on your LinkedIn company profile:

Opportunities for Video

You can embed a video on the lower-righthand corner of the homepage for the Services tab. Click “Admin Tools” and then “Edit” to be taken to a simple form:

All you have to do is title your video and past the direct YouTube link in the bottom field. Easy!

You can also add a video to each individual product or service page. This is a great opportunity to highlight your individual offerings through video. For example, on the 12 Stars Media company page, we created “Speaking Engagements” as a service offering. Here, we’ve included a video that specifically highlights Rocky’s experience as a professional speaker.

With regards to the photo slider, this is an opportunity to highlight aspects of your company that aren’t necessarily products or services. For example, you could create an image showing your employee team, and direct the URL to a video on YouTube where you interview your employees. You could also direct folks to a specific page on your website or blog where you’ve embedded a video.

While not always top-of-mind, LinkedIn is still one of the most popular social networking sites out there. If you’re in a business services industry (IT, financial, legal, etc.) you definitely shouldn’t ignore it. Video can go a long way in making plain, text-based LinkedIn services pages more dynamic and engaging. Consider making “LinkedIn Only” versions of videos so that only appear on LinkedIn so that you can measure how effective they are. One approach would be to interview a salesperson or account rep associated with that particular product or service, or post a customer testimonial.

If you see any examples of good video integration on LinkedIn company pages, post them in our comments section below!

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