YouTube Videos | Don’t Go for Perfect, but Don’t Suck!

September 7, 2010 By 3 Comments

Here are four quick reasons why your YouTube videos don’t need to be perfect -

1. YouTube has revolutionized the way the world views video.  Gone are the days of disrespect and disregard simply because of a little shaky camera footage or fumbling over a few words.  The vast majority of YouTube uploads are completely amateur and most viewers are completely okay with that, in fact they like it.

2. Viewers trust realistic video more than finely polished marketing messages.  The average American is exposed to more than 850 marketing messages every day.  By stepping outside the norm and being more authentic, personal and relatable, you can go deeper with your viewers and create trust.

3. Producing real, simple videos can and should be more affordable and more efficient than crafting a perfect production that will exhaust your budget and/or take up so much time you won’t be excited about doing the next video (which brings me to my last point).

4. When you’re not worried about making a perfect video, you can have a lot more fun.  And who doesn’t need more fun?  I hope all our clients look back on every project and say, “Those guys were a lot of fun to work with.”

Having said all that, don’t produce videos that suck.  But don’t bother trying to create a perfect YouTube video either.  Instead, create something easy, quick and authentic (or hire your favorite Indianapolis production company to create a real, simple video for you).

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Filed Under: Blog
About Rocky Walls

With more than 10 years’ experience in digital content creation, as CEO of 12 Stars Media Productions, Rocky works with companies to create online video content for use on websites, blog posts, email marketing and social media profiles.

In 2009 he received a nomination for the Most Influential Social Media Up & Comer and in 2010, 12 Stars Media was nominated as Indiana's Most Ethical Company at the Indiana Social Media Summit.

Rocky also currently serves as one of the first five Honorary Commanders of the 434th Air Refueling Wing at Grissom Air Reserve Base and regularly serves in a leadership capacity as a member of Business Networking International (BNI).

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BMW Parts
BMW Parts 6 pts

Very thanks for this post and the tips you mention because i need this type of stuff very much to make my people to read my blog and so i am very happy to get it by the way its really awesome,amazing and useful post so keep posting like this.

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Josh Humble

I think it's the difference between formal vs. informal styles. I agree with this post, but I like the idea of subtle perfection applied to video creation, blogging, and photography - in a casual, informal sense - not "perfectly" formal. The informal style, mixed with subtle perfection, allows for a tight, low-cost production without appearing too "tight." The result doesn't interfere with the real-person content, and it's more forgiving with rough edges and fun improv stuff. It's like writing a blog in the "real-person" context, while still scoring perfectly for proper spelling, punctuation, content flow (and captivating content), etc.

In other words, like you say - don't suck!

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Greg McMullen

I definitely have to agree with this post. Real video is a lot better than the multitude of man-hours that go into a "high quality" production. Sometimes a quick and dirty Flip video is a lot better than one that's produced in a fancy studio.

However, it does make sense that you shouldn't just produce pure crap. It still needs to show quality and not just post a lot of bad videos.

Thanks for the post!

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bg Kahuna

I live by number four. Don't be worried about making a perfect video - focus your energy on the creativity rather than the technical stuff.

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