Facebook can be a powerful method of sharing videos, whether you are a business promoting a product or service or a non-profit attempting to collect donations. As a marketing effort, sharing videos successfully on Facebook requires just as much careful thought, preparation and execution as an email, print or television campaign.
Two of the most important aspects of uploading and posting a video to Facebook are Timing and Tagging.
When you post your video can mean the difference between whether it is seen and shared. If you post during peek hours, there is a chance it will get lost in the noise of other updates. If you post during off hours, you risk it not being seen. Peek and off hours, of course, depend on your audience. It’s important to understand who your target audience is and what their habits are. Marketers have been trying to understand this for as long as advertising has existed, so don’t get discouraged if your strategy doesn’t work out the first time. Compare interaction and conversion data on posts you have made in the past, and try to make the best judgment on what was and wasn’t successful.
According to this infographic, Saturday at Noon and 7pm is the best time to post Facebook content. Again: experiment for yourself to find what works and what doesn’t.
If your video is promoting an upcoming event or a highlight of a past event, keep those dates in mind. Don’t post a video too close to an upcoming event, and leave some space after an event to post a highlight. Keeping people engaged over a long period of time can be more effective than a flash in the pan.
Tagging friends and pages are a great way to get your video seen beyond just your profile or page. You can tag a video two different ways:
- Status Update
- The Video Itself
The status update represents an instance of the video posted to your profile or page wall. This is a text update that accompanies the video. Here, you can begin typing an @ and tag either a person (friend) or a page (that you “like”). Depending on privacy settings, the @ tag will result in the video appearing on their wall as well as yours, thereby increasing the number of people who can view the video. It’s a good idea to @ tag stakeholders or participants in the video. For example, you could tag people who appear in the video, or a business that is featured in the video. This is a great alternative to manually posting a link to the video on a person or page’s wall, which can sometimes be perceived as spam.
You can also tag people who appear in the video, the same way you would tag a photo. Depending on privacy settings, this can also trigger an appearance of the video on their wall. It’s a good idea to ask your friend ahead of time if this is okay, or they may un-tag themselves and delete the video from their wall.
Because of the social nature and viral potential that Facebook offers, your video has the potential to be seen by a wide audience. It’s a good idea to keep this in mind prior to and during the actual production of a video. Know ahead of time who you can include in a video, either a person, business, or both. Viewership doesn’t have to be limited to your direct social circle!