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When your organization has many powerful stories, how do you tell them all in a 30-second commercial? The short answer is that you don’t. We partnered with the Humane Society of Indianapolis to create a short video to encourage donations. To do this, we focused on making that connection by telling Hope’s story.

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In just thirty seconds, we showed how the Humane Society helped Hope through injuries and led her to her new home. By providing strong visuals, a powerful voiceover, and emotional background music, we were able to help the Humane Society tell a complete story and make a connection in just thirty seconds.

Humane Society of Indianapolis