When your organization has many powerful stories, how do you tell them all in a 30-second commercial? The short answer is that you don’t. We partnered with the Humane Society of Indianapolis to create a short video to encourage donations. To do this, we focused on making that connection by telling Hope’s story.
In just thirty seconds, we showed how the Humane Society helped Hope through injuries and led her to her new home. By providing strong visuals, a powerful voiceover, and emotional background music, we were able to help the Humane Society tell a complete story and make a connection in just thirty seconds.
Humane Society of Indianapolis