What if one moment you were on board a ship, and the next moment you were in the water and the ship was gone? One Maersk employee found himself in that exact, scary situation. The entire Maersk ship’s crew and other crews worked together and, after nearly ten hours, were able to save the man’s life. Maersk knew that this incredible story about employees living out its tagline, “Your Promises. Delivered.” deserved to be shared.
To do this, Maersk used Candidio to send us video they recorded remotely, and we provided the professional editing for their video. Maersk was able to use this personal, heartfelt story to create a personal connection with their brand.
Maersk Line Uses Video to Tell Employees' Stories