Ripley's Believe It or Not!
Ripley's Believe it or Not! has consistently been the go-to source for all things amazing and unbelievable. Although they continue to wow patrons all over the globe with dozens of "Odditoriums," attractions, articles, and newsletters, they haven’t connected with their audience through video since the cancellation of the popular television show in 2003.
12 Stars Media was brought in to help reintroduce the world to Ripley's through online video through a 12-part video series. While their brand is easily recognized, they had not created any original video content for the web and they were looking for a way to re-engage with their audience and attract new viewers.
More than 35,000 views later, the series kicked off the reintroduction of Ripley's Believe it or Not! to the world of web video.