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Indiana State University Uses Video to Reach Potential Students

Indiana State University and 12 Stars Media partnered to create an engaging video about Indiana State University’s media program.

Indiana State University in Terre Haute combines a tradition of strong undergraduate and graduate education with a focus on community and public service.

Background

Solution

Indiana State University came to 12 Stars Media for help with its entire video strategy. Other than brainstorming the initial concept and ensuring talent was available for the shoot, the team at ISU was hands-off and allowed our team at 12 Stars Media to develop the best solution.

To fully tell the story, our team attended one of ISU’s college basketball games to shoot video showcasing all of the opportunities for students to gain experience in this program, while capturing the fun ISU culture.

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Indiana State University has a top-notch student media program that provides students with the unique opportunity to create and control everything related to sports broadcasting. With Indiana State Sports Network, the students’ work is streamed on ESPN3.

The team at Indiana State University knew they wanted to highlight this great program, but they weren’t sure where to start. How could they create an engaging video that shares key information about this program and highlights the fun ISU culture?

Result

So far, this video has reached over 50,000 people and has received more than 1,000 reactions, comments, and shares on social outlets. This video has become one of its most successful marketing videos to date.

“12 Stars Media did an amazing job in understanding our brand and developing a concept to tell our story through video. They were very organized and produced this video with minimal involvement on our end.”
 
- Santhana Naidu
Associate Vice President

Challenge